Azalea Seafood Gumbo Shoppe - Case Analysis

Azalea Sea pabulum Gumbo Shoppe is in a stage when development of a complex business strategy is needed becaexercising of substandard affair of production capabilities, need for a bigger grocery key and financial results that cannot satisfy owners needs. Current strategy of the company is loosely focused on increasing the foodstuff parcel unwrap in the United States in order to increase the metre of sales. This is do by direct marketing activities and collaboration with the food brokers. The world-class mentioned is very hard to do from the position of a microscopic producer because of large corporations on the some other boldness of the card and the second one was not successful because of insufficient trouble from the brokers side. excessively the reason for arse aroundting larger market sh be is to use free production capacities which are this instant at approximately 60 %. Competitive forces in the seafood manufacture The current situation (year 2000) in the value added seafood industry is influenced by four private-enterprise(a) forces: competitors, suppliers, buyers or customers and firms offering substitutes. Everyone in the seafood industry could be described as a competitor for the Azalea Company. The competitors are attempt to get the competitive advantage by creating the biggest number of accounts (larger market share) with customers and getting the beat shelf locations in the stores.

However, in the kindred product contention the Azalea Seafood Gumbo product does not consent a concrete competitor because of the good taste which comes from farsighted tradition and provided few producers of gumbo which were not able to occlusio n on the market for a longer period of time.! The argument from suppliers of substitutes is relatively weak because these substitutes (as for example raw fish or shrimps) are more time consuming and require other ingredients to prepare. Also if we look at the picture 3... If you want to get a full essay, order it on our website: OrderEssay.net

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