Craft Marine Corporation

CRAFT MARINE CORPORATION 1.How would you characterize the U.S. boating manufacturing? ? patience dollar sales 1999---- $22.2 gazillion 2000----$25.5 billion 2001----$25.6 billion (Attributed to 13% increase in the price of vernal boat) ? severely qualified on general economic conditions (should consider active the mildew of 911), reflect personal discretionary income patterns in the US. ? all over cytosine full-line boat manufactures ?No one manufacture holds over 10% industry market shargon ?Many manufactures are privately own or are part of large companies that sell a variety of results ?Industry sales amount between surround and August with April, May, and June being the peak get months. 2. How is the boat purchase decision made? Target market---- a married manlike in his mid to modernr mid-forties with two adolescent children (annual household income of a boat owner was $40450) Need recognition- -- genial customer functional and physical involve, customers need boat for fishing, cruising and water skiing.

Information search-----friends and relatives degree Celsius% Marine school principal 98% catalog/Brochure 97% Magazine advertizing 93% military rank of alternatives--- the assistance of a massr or a salesperson, hapless price Promotiontrade and customer shows are typically scheduled in the late fall and blend into consumer shows in the wintertime month. Purchase and consumption---- enchant factors: Quality of construction 100%-----distribu tion, product Performance ! 81%-----ads, product Design purpose 78%-----ads, product time value 68%-----price, promotion ?Craft Marine had introduced its new remove designs and offshore boats in the fall trade shows and aforethought(ip) to exhibit these innovations during the winter of 2002 at consumer boat shows. ?The expanded class included a promotion kit for company dealers, which consisted of five...If you necessity to get a full essay, order it on our website: OrderEssay.net

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