Consumer Goods

------------------------------------------------- Fast-moving consumer goods Fast Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG)  atomic keep down 18 merchandises that atomic number 18 sold right away and at relatively low cost. Examples take on non-durable goods such(prenominal) as soft drinks, toiletries, and grocery situations.[1][2] Though the unquestioning lettuce made on FMCG products is relatively small, they generally contend in large quantities, so the cumulative profit on such products can be substantial. Procter & Gamble and Unilever argon the 2 biggest consumer goods company that operate across the existence. ------------------------------------------------- Scope The term FMCGs refers to those retail goods that ar generally replaced or fullyy used up everywhere a short period of days, weeks, or months, and indoors hotshot year. This contrasts with durable goods or major appliances such as kitchen appliances, whi ch are generally replaced over a period of several(prenominal) years. FMCG have a short shelf life, either as a conduct of luxuriously consumer demand or because the product deteriorates rapidly. Some FMCGs such as meat, fruits and vegetables, dairy products and baked goods are highly perishable. other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and modify products have high turnover rates.

Biggest FMCG company across the globe is nike,puma etc The following are the main characteristics of FMCGs:[1] * From the consumers perspective: * Frequent purchase * secondary battle (little or no effort to choose the item products with industri al-strength brand loyalty are exceptions to ! this rule) * Low price * From the marketers pitch off: * tall volumes * Low contribution margins * Extensive  distribution networks * High stock turnover ------------------------------------------------- Good (economics) From Wikipedia, the free encyclopaedia Types of goods in economics. In economics, a good is something that is intended to satisfy...If you compliments to get a full essay, order it on our website: OrderEssay.net

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