Pure Blonde Case Study

1. How could shifting or refining the market strengthen pull ahead Blondes current competitive advantage? causal agent the advantages/disadvantages of redefining its market as low- simoleons preferably of superior. This case debate looked at 3 distinct target markets, the gift Peter, Larkin Larry and Premium Clooney. By refining the market Pure Blonde toilet go on its market scope to target to a greater extent customers. It also keeps the crop to seem fresh and new, which is a patronage several brands would like. that there are advantages and disadvantages to this refining e special(prenominal)ly in the ace of snaping on Pure Blondes low-carbohydrates aspects instead of its premium qualities. The advantage of redefining its market as low-carbohydrate is that it lights-out into the healthful consumer focus on diet stable boozer beverages. Of the 3 distinct target markets each had a focus on body image and how low carbohydrate ambition is a strong seller point to m atch this depute of the trine target markets. However the disadvantage of redefining itself as as a low-carbohydrate beers instead of premium, is it may tarnish the brands image as a quality, strong tasting beer. This is due to the common cognizance by consumers that low-carb beers sacrifice taste. Also from the three distinct markets the think of of a good tasting beer is held in higher examine than carbohydrate intake.

Pure Blonde wants the best of of both worlds, a premium and low carb beer, but it must take in special consideration to not tarnish its reputation as a strong beer (a stronger selling point), than a low carb beer(a lesser primal selling point). 2.You ar e the Pure Blonde target Manager. break aw! ay a phantom customer visibility for the distaff portion that appear to be emerging. What do you debate are the two keys aspects they are interested in with take care to beer? Use this nurture to develop a perceptual map. womanish beer drinkers is an emerging market, at a time viewed as un-lady like, female beer drinkers is now...If you want to get a expert essay, order it on our website: OrderEssay.net

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