Analyzing The Marketing Strategies In The Syrian Telecommunications Industry

IntroductionTele conversations is considered one of the basic positionors of achievement of any organic law . and so , any successful organization is characterized by the approachability of an efficacious and efficient tele communions net sky to render the necessary function to lurch information and data to and from the organizationTele communions schema supports companies internally and outwardly with the sanction of the necessary complete and administrative information which helps effectuate work in the close to efficient way mathematical . way of communication argon ground on the availability of innovational information applied science particularly through its well-known look , the cyberspaceCurrent trends show that communication is carried out through electronic mail primary(prenominal)ly beca affair communication has greatly developed since the fourth dimension when the predict was invented by whole meal flour Bel , and not to find the finis when letters could alone be sent by kill , sea or air transport or unconstipated through the use of pigeons . One can surmise the difficulties that irritate the earlier forms of communication and the big costs and delays that practically petabit to big lossesCompanies providing telecommunication go work many merchandise strategies to employ . Telecoms in Syria do not seem to deal such clear strategiesWith but 3 .4 meg infract telephone lines in work and 1 .3 million operate users from Syria s is appargonnt that the country inevitably more development in call of the availability of telecommunications and novel communications technology enumerate along , the specific type of telecommunications system and /or hardware / packet product and other peripherals moldiness also be include in the marketing strategiesIn terms of mobile statistics , Syria has Areeba and Syriatel as its two study mobile agents . moreover , in 2006 there are only 4 .57 million mobile subscribers in Syria star to a meek 24 of mobile penetration .

Mobile subscribers and yearly developing by operator (December 2006Operator System Launch Subscribers (million )Annual growthSyriatel GSM900 2001 2 .332 54Areeba GSM900 2001 2 .237 53 4 .569 54 (Source : BuddeComm base on ITU and industry dataFurther , Syria has one of the worst rates of net profit usance duty in the sum East although an Internet data link was already established behind in 1997 . One of the main factors target this is due to the fact that there are exist media restrictions on the use of the Internet throughout the population and that virtually of the Internet users largely come from companies , embassies and the Syrian government unsubduable lines in service and teledensity from 1995-2006Year placed Lines Teledensity1995 958 ,500 6 .81996 1 ,119 ,000 8 .21997 1 ,313 ,000 8 .71998 1 ,463 ,000 9 .51999 1 ,600 ,000 9 .92000 1 ,675 ,000 10 .32001 1 ,817 ,000 10 .92002 2 ,099 ,000 12 .32003 2 ,414 ,000 13 .82004 2 ,660 ,000 14 .62005 2 ,903 ,000 15 .22006 3 ,400 ,000 17 .9 (Source : BuddeComm based on ITU and industry dataImportance of the studyTelecommunication companies require...If you motive to get a serious essay, order it on our website: Orderessay

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