Creative Advertising and Copywriting: Analyzing Audi’s A8 Advertisement

The main objective of this ad is to promote Audis A8 as a new luxuriousness car that redefines luxury. Shown during Americas Super Bowl modify break, the ad targets the U.S. upmarket, wealthy earshot of both genders, with an inclination towards males. From an upscale hotel converted into a prison, the stacked items found in for each one prison cell blow out of the water to the apparels and mannerisms of the cast, the commercial success sufficienty depict a metaphoric experience domain of a luxury prison. To tie in with the totally concept of luxury, Afghani Hounds (also known as queen of the cad World) which signify civilization and royalty were released after the persistes rather of Doberman Pinschers or German Shepherds which we commonly associate as prison dogs. The commercial also effectively used the analogy of the fogey snort by twist it subtly into star of the scenes.

As we correspond the Dodo darn as the symbol of imbecility and the parable of extinction, the ad hints that the hurt one adapts and survives by choosing the Audi A8 to escape from travail while the stupid one, in this case is recaptured because he did not choose the Audi. Although the ad is tremendously creative with amend execution, one improvement is to presentation exactly how the Audi A8 redefines luxury by featuring the paraphernalia features and interior as the ad only feature the outside(prenominal) of the car. Another suggestion would be to remove the Mercedes Benz logo on the other car. Although Audi has acknowledged that Mercedes is the bench mark of luxury by featuring it, potential buyers and car lovers might be turned off by the direct comparison which may lead to a command impression on the Audi brand.If you need to get a climb essay, order it on our website: Orderessay

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